PR Newswire

November 7, 2001

Give the Holiday Gift that Gives Back: Conservation Company's Trendy Clothing Provides the Gift of Hope for Endangered Species

SAUSALITO, Calif., Nov 7, 2001 /PRNewswire via COMTEX/ -- Catherine Zeta-Jones has a couple of Wildlife Works' endangered sports tees; Charlize Theron has a dozen; HBO's Sex-and-the-City stars can be spotted around town in theirs. The list of high-profile celebrities and conservationists who have worn the company's apparel goes on and includes such notables as Helen Hunt, Dan Rather, Lucy Lawless, Dr. Jane Goodall, Matt Damon, Alyssa Milano, LeAnn Rimes, and Julia Butterfly Hill.

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"Our product line seems to have struck a chord with a certain hip, environmentally aware demographic," according to company Founder & CEO, Mike Korchinsky. "People buy the line, not only because of the design, and styling but also because of our direct connection to wildlife conservation."

Many of the country's leading directional retailers such as Dari (Los Angeles), AB Fits (San Francisco), and Upland Trading Company (New York City), have also gotten behind the brand and are prominently displaying the product next to high-end established designer labels such as Seven, Juicy, and Diesel.

"They're a highly demanded item -- the tee shirts are adorable and people feel really good about supporting wildlife; they're buying multiple shirts, passing the word along to their friends," says Melanie Shatner, owner of the trendy Dari Boutique.

"By purchasing our great-looking, environmentally friendly products, consumers are playing their role in our new model of Consumer Driven Conservation," says Korchinsky.

"The holiday season is increasingly seen by people as the season of consumer excess. We provide a solution to those who want to give a great gift that gives back to the planet. The demand for our products allows us to provide jobs in wildlife communities, so the more we sell the more wildlife we can protect -- at present, 100% of our profits go towards our wildlife programs which include our 80,000 acre wildlife sanctuary in Kenya."

Wildlife Works' new organic clothing line of tees, fleece and wovens started to ship this spring for summer 2001 deliveries. Tee shirts shown: baby tee, $31, long sleeved tee, $36, designs also available is men's basic tee style; sized S-XL. All items are made in the U.S.A. and are sold exclusively through high-end specialty retailers and at .

Wildlife Works ( ) is a Sausalito, California based company dedicated to saving the world's magnificent wildlife. The Company was founded in late 1997 by Mike Korchinsky to bring the cause of wildlife conservation to the global market.

Formed through a unique partnership of business, wildlife conservation, and community development concerns, Wildlife Works addresses the single greatest challenge facing conservation today: the competition for land and resources between wildlife and people in rural areas of the world.

Departing from traditional models, which champion the survival of one side at the expense of the other, Wildlife Works offers a solution that protects wildlife and rapidly dwindling habitat by providing real economic alternatives for local people.

Wildlife Works first location is in Southeastern Kenya, where they have established the 80,000 acre Rukinga Sanctuary and built a 20-acre Rammed Earth Eco-Factory to provide employment for the local community.

The Company's contribution to conservation is to develop a market for Eco-friendly consumer products that can be manufactured in wildlife rich communities of the world, thereby providing an economic alternative to those who live there who must share their natural resources with wildlife.



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